Brand Identity · Product Packaging Design · Advertising Design
Hound is an all-natural pet nutrition brand focused on providing vitamins and feed that pet owners can trust and dogs can thrive on. Built with authenticity and health in mind, Hound promotes the idea that when dogs are fueled with the right nutrition, they’re not just healthy—they’re happy, active, and full of life.
CREATIVE APPROACH
The primary logo was designed to capture both personality and narrative. The letter “O” forms the dog’s head, while the “D” completes the body and curled tail—giving the impression of a relaxed, nourished dog lying down. In the submark version, the design shifts to a seated dog pose, reinforcing the brand’s dynamic yet consistent presence.
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